From selling art in the DMs to sell-out drops online.

The challenge

Daisy relied entirely on organic. Most buyers were messaging her instead of buying on the website, and older pieces were sitting in storage, tying up the cash she needed to paint new work.

Our approach

We built a hype campaign around the pieces already in stock, which turned unsold work into cash for new collections. Then we fully audited and refreshed the website, which tripled the conversion rate from 0.5% to 1.5% and kept her order value well above most artists. Next came content direction, bold graphics on the ads, a sign-up page for early access and a proper release plan for every drop. The business went from DMs to a real online store, and new drops have hit 5–8x ROAS in some months.

• Meta Ads
• Website Audit
• Launch Strategy
• Creative Direction