LUXURY FASHION
Maison Maïa
We turned a £3k test into a £300k-a-month creator ad machine.
100x
Monthly ad spend scaled, £3k to £300k+
4–5x
Average ROAS at scale
+10%
Profitability from our returns analysis
- The challenge
- Maison Maïa came to us on day one with a small budget and big ambitions: grow fast, across more platforms, while keeping every pound profitable.
- Our approach
- Most brands pay one big influencer and hope. We did the opposite: a steady stream of micro-creators, with their posts running as ads straight from their own accounts via Instagram partnership ads and TikTok Spark Ads. More content, lower costs, ads that don't look like ads. We added Google and Pinterest, cut Snapchat when the market wasn't there, and ran a returns analysis that brought the return rate down and lifted profitability by 10%. Two years later: 100x the spend, still at 4–5x return.
- Meta Ads
- Google Ads
- Pinterest Ads
- TikTok Spark Ads
- Instagram Partnership Ads
- Returns Analysis