We didn't just launch a product. We built a fight week for it.

The challenge

Furocity is a big, established brand with a world-famous face. The new launch had to land like a main event, not quietly appear on a product page.

Our approach

We treated the launch like a title fight. First, the teasers: glimpses, no product, just enough to get people asking. Then the weigh-in: early-access sign-ups, so the most eager fans put their hands up before anything went on sale. Then the countdown, with every ad, email and post building to one date. And on launch day, the doors opened to a crowd that was already waiting with their cards out. Every step was scheduled before the first ad went live, so nothing was left to chance.

• Launch Campaign
• Hype Build Sequence
• Paid Social
• Launch Scheduling