They didn't know what content to make. So we told creators exactly what to film, and it sold.

The challenge

Saphire had beautiful aluminium suitcases and a big question: what should we actually post? No content plan, no idea what would sell.

Our approach

We became their creative director. We wrote the briefs, picked the shots and told creators exactly what to film: the unboxing, the airport walk, the packing. Then we ran the best of it as TikTok Spark Ads straight from creators' own accounts, so the ads looked like real travel posts, not brand adverts. The winners went out on Meta and Google too. One clear creative engine, three platforms, steady returns.

• Meta Ads
• Google Ads
• TikTok Spark Ads
• Creative Direction
• Creator Briefs