Abel Burners

Objective

The goal of this project was to scale Abel Burners, into a thriving e-commerce brand. Specializing in handmade oil burners crafted in Cornwall and luxury aromatherapy products, the brand had humble beginnings—starting from a shed in their garden. Before partnering with us, Abel Burners faced challenges with profitability. Their previous agency struggled to achieve even a 1 ROAS. Out of three agencies considered, Ash and Kat entrusted us to transform their campaigns into a success story. Our mission was clear: drive sustainable growth, increase brand awareness, and elevate revenue while maintaining strong returns on investment.

Client

Loranson Cooper

Deliverables

Paid Ads

What we've done

Turning Challenges into Growth
When Abel Burners approached us, their campaigns were underperforming, and profitability felt out of reach. Through precise strategy and execution, we turned things around, surpassing their goals and achieving exceptional results.
Scaling to £60K/Month Revenue
By implementing a data-driven Meta ads strategy, we scaled the brand’s revenue to £60,000/month, representing a 330% year-over-year growth. Our approach focused on both customer acquisition and retention, ensuring steady, scalable results.
Audience Segmentation & Personalization
To maximize performance, we developed detailed customer segments and tailored ads to resonate with each group:
- Lookalike Audiences for efficient customer acquisition.
- Retargeting Campaigns to convert high-intent visitors.
- Dynamic Product Ads showcasing handmade oil burners and aromatherapy products.
Compelling Creative Strategy
We leaned into the brand’s story of authenticity and craftsmanship, creating ad visuals and copy that reflected their origins and artisanal quality. From product-focused images to videos highlighting the process of creating their oil burners, every ad element was designed to resonate with their audience.

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Creative Process

Data-Driven Adjustments: Regularly refining targeting, budgets, and creative formats based on campaign insights.
Innovative Ad Formats: Using video content, carousel ads, and lifestyle imagery to showcase the product’s quality and unique appeal.
Seasonal Campaigns: Integrating seasonal themes and promotions that aligned with the aromatherapy and wellness market.

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Why they chose us?

Ash and Kat had worked with another agency that struggled to surpass a 1 ROAS. Out of three agencies considered, they chose us for our personalized, results-driven approach. We proved our value by not only hitting profitability but significantly scaling their revenue and setting the brand up for long-term success.

Conclusion

From a garden shed in Cornwall to a thriving e-commerce business, Abel Burners is a testament to the power of passion, craftsmanship, and the right marketing strategy. Through our partnership, the brand achieved £60,000/month in revenue, a 330% year-over-year growth, and a newfound ability to scale confidently.

This success story highlights the impact of combining strategic paid ads with authentic storytelling, paving the way for sustainable growth and loyal customers.

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